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LAS VEGAS — The Specialty Sleep Assn. is allotment a console altercation at the bazaar actuality on online reviews.

The discussion, “Online Reviews: How to use the articulation of your chump to super-power your business appulse and accomplish added customers,” is set for Monday, Jan. 29, from 3:30 p.m. to 5 p.m. in Room C-174 in the World Bazaar Center.

Davis said he affairs to altercate “one of the big challenges aural our industry: How do you get the reviews on both your articles and company, back you are added accident bottom cartage in your showrooms?”

Michael Magnuson, architect of GoodBed.com, a arch chump affairs adviser for mattresses, will allotment his angle on the role of reviews in the mattress arcade adventure today.

Magnuson will additionally action his thoughts on what mattress retailers and manufacturers charge to apperceive about reviews. This will accommodate an overview of today’s mattress analysis landscape, as able-bodied as best practices for collecting, managing and utilizing reviews.

Also abutting the console will be James Winn, carnality admiral of sales and operations at Feefo, a all-around baton in artefact and account reviews. He will altercate the accent of accession genuine, absolute chump reviews in the appliance and mattress industries.

Feefo is a Google Licensed Content Partner that has been angry affected reviews back 2010 and is acclimated by added than 3,500 businesses in all markets beyond the globe, admiral said.

Another panelist will be Brian Rea, the administrator of retail partnerships at Podium, a top chump alternation belvedere backed by Google Ventures. He will allocution about what things Google brand back it comes to reviews for appliance and mattress stores, as able-bodied as the affliction credibility these businesses see back it comes to online reviews. Podium has a texting adequacy basic and is advised to accomplish it accessible for mattress and appliance food to aggregate reviews while the chump is in the store, SSA admiral said.

“Word of aperture has consistently been accustomed as one of the arch methods retailers can use to actualize and accumulate customers,” said Dale Read, SSA president. “Nowadays, chat of aperture has become chat online. Every banker knows how important online chump reviews accept become in the sales process. Every banker should appetite to apperceive how to get absolute reviews, and how to use them to actualize added customers.

“With that in mind, the SSA has put calm a activating console of Internet professionals who accomplish online artefact reviews their business. The base for our altercation is to afford ablaze on how absolute retailers can get absolute reviews on both articles and casework at an accelerated amount over their competition.”

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